Neelmoney

It is term related to website traffic analysis. It essentially represents the percentage of initial visitors to a website who “bounce” away from your site rather than continue their visit on your site. It is a percentage of visitors who arrives at one page and leaves without navigating anywhere else in your site.

How counting of bounce rate takes place?

For example: If site having 10000 daily visitors and 5000 bounced visitors mean site having 50% bounce rate.

This bouncing activity happens when visitors-

1) Closing the browser window or tab in which your site just started loading activity.

2) Clicking the back button on browser during loading activity of your site.

3) Typing and hitting the new URL while loading activity.

4) Net connection gets slows down at the time of loading.

5) Session timeout.

A commonly used session timeout value is 30 minutes. In this case, if a visitor views a page, doesn’t look at another page, and leaves his browser idle for longer than 30 minutes, they will register as a bounce. If the visitor continues to navigate after this delay, a new session will occur.

Each visitor who ‘bounces’ away from your site is a lost opportunity in catching a new reader, a subscriber, a commentator and a PPC Ad clicker. The higher this number the greater number of customers you are losing everyday. Ideal bounce rate is 0% which is difficult to maintain for any site.

If you are going to count your success rate with number of your daily unique visitors, then you’re doing some wrong calculation. Unique visitor numbers also includes the bounce visitors. But actually bounced visitors rate is considered as negative statistic because you are failed to keep them active on your site. Counting your daily page views and time they keep reading your pages are the key point in rating a success rate.

Factors which are affecting your bounce rate-

1) Traffic source-

Check your incoming traffic sources from referral sites. Sometimes they are consistently delivered visitors who result in bounce. If you are regularly commenting on website or blog other than your niche, then visitors who entering your blog by clicking link from your comment present in such blog would likely to be getting disappointed with finding you out of subject. The bounce rate for this isn’t of much importance.

2)Keyword –

If you are targeting the traffic coming from search engines, are the keywords the visitor searches is present or related to your landing page content? If not, then test related keyword according to your niche and content and keep the appropriate connection with searchers keyword and your content.

3)Theme design -

This is first thing your visitor will see.Never use the theme which is not suitable to your niche.The traffic coming from social networking sites will appreciate your work if your titels are catchy. Digger and Stumbler likes to stay over the content having relevant titles or heading otherwise they would bounce away.Keep your website attractive and faster. You can test your site in many aspects to  minimize bounce rate. Let us see your testing point list.

• Check your Site loading period and try to keep it faster.
• Remove uninstalled plugins completely from your plugin folder.
• Use WP-cache plugin.
• Use relevant website heading.
• Keep proper navigation and archive list.
• Don’t use heavy images on landing page.
• Use an attractive images or illustration related to your content.
• The color scheme and the images used should match the theme of the site.
• Avoid streaming video content on landing page.
• Keep your inbound links proper.
• Use excerpt for lengthy article.
• Always use mouse hovering effect on links.
• Check your layout or theme with every present web browser.
• Test it in every possible monitor resolution.
• Check your theme design for ie6 (I hate ie6) compatibility.
• Check your server up rate.

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